Why Do Clients Need Live Reporting Dashboards?

I have had many exchanges with short to medium-sized brands over the past few years who have worked with big multinational media agencies, and I’m left astonished by the standard of reporting brands receive.

In 2025, clients are paying high monthly retainer feed just to receive clunky, unclear, data overloaded excel reports once a month outlining performance. No clarity, no real-time insights, no learnings, just a bunch of out of context numbers in a sheet.

At Ikay Media and our Partner agencies, this simply is not allowed to happen.

Live reporting dashboard should be the day to day reporting solution for clients in the paid media space; with QBRs, monthly summaries and additional insights reports are often required to bolster reporting offerings.

So why should clients receive live Dashboards and how does it benefit them

1. Real-Time Transparency, Not Just Snapshots

A live reporting dashboard gives you an immediate, up-to-the-minute view of your campaign performance. This means you can see trends as they emerge, identify opportunities (or issues) instantly, and truly understand the impact of your ads in real-time, rather than relying on outdated snapshots. 

It's about empowering clients with the same kind of dynamic data that helps us optimise campaigns.

2. Enhanced Collaboration and Trust

A live dashboard fosters a deeper level of collaboration and builds stronger trust between clients and their agencies. When everyone is looking at the same real-time data, there's no room for misinterpretation or ambiguity. It creates a shared understanding of campaign progress, challenges, and successes. 

This transparency cultivates a more open dialogue, ensuring that both parties are aligned and working towards common goals based on verifiable data.

3. Facilitates Performance Review Discussions

 When it comes time for scheduled performance reviews, a live dashboard provides a shared, single source of truth. Instead of going back and forth with static reports, both the client and the agency can look at the same up-to-date data, fostering more productive and focused discussions about strategies, optimisations, and future planning.

4. Demonstrates Value and ROI Clearly

For clients, understanding the return on their ad spend is paramount. Live dashboards can be configured to highlight key performance indicators (KPIs) directly related to business objectives, such as cost per acquisition, conversion value, and overall ROI. 

This clear visualisation helps clients see the tangible value their paid ad campaigns are delivering.

Amazon Ads and Paid Media form a dynamic ecosystem that many brands struggle to manage effectively. At Ikay Media, we’re here to ensure your Digital Ads strategy drives results for your business. We’re currently providing brands with free audits, designed to pinpoint challenges and offer actionable solutions.

If you’re keen to learn more about how Ikay Media can drive your brand forward, please DM me on LinkedIN or email on adam@ikaymedia.com