In essence, Amazon's withdrawal from Google Shopping ads is a strategic move to optimize its advertising spend and further solidify its direct relationship with customers

Prime Day like you have never seen it before. Read this blog to understand how Prime Day 2025 differ to previous iterations of the launch and how it could be a game changer for brands

Amazon DSP goes beyond Sponsored Products, using Amazon's data to drive e-commerce growth via advanced targeting, diverse ad formats, and full-funnel strategies on and off Amazon.

Live Dashboards play a crucial role in Agency to Client relationships, yet many agencies do not provide their clients with dashboarding solutions. This blog explains the importance of dashboards and why clients need to be provided with this level of visibility.

This blog explains 3 new features Amazon ads have adopted, which mimic features in Google Ads.

Amazon Ads are important, but for ads to thrive, it's important that product listings are setup according to Amazon's best practice solutions. This blog explains how to ensure your product listings are setup to succeed.